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What is luxury minfulness? For decades, luxury hotel experiences were defined by tangibles such as golden bathtubs, heavy curtains, and opulent rooms and buffet - but now, these things have become standardized across the hotel industry. New generations show other priorities and the world is more sensibilized towards sustainability values. “Luxury mindfulness in the hospitality industry refers to the concept of luxury combining the benefits of being in remote hotels and idyllic locations with spa therapies, meditation and mindfulness tuition". Hector De Castro (2022), President of De Castro Group So, what could the next wave of luxury experience look like? Hector De Castro, President at LUSH, the Luxury Sustainable Hotels Int'l Association, and CEO at EcoHotelProjects recently stated at conference in Spain that “luxury hospitality is embracing sensual luxury and a major sensibility for nature, it pursues to grab our five senses to take our luxury experience to a high...
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